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How to Make Cool Roofing Cooler

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A roof sitting in the summer sun can soak up heat like a sponge, heating up the building that the roof is supposed to protect.  Extra heat costs extra money that is spent needlessly on air conditioning.  The answer is cool roofing, coating the surface of a roof with material that reflects heat, keeping the roof and the building under it cool.  Innovative cool roofing solutions like EPOX-Z from AMCRG (the Advanced Materials & Composites Research Group) are helping buildings save energy and save money, and creating opportunities for those distributing, selling, and using cool roofing.

Buildings in the past were often constructed with little attention to the long term cost of operating them, resulting in high energy bills.  Energy secretary Steven Chu has noted that in addition to reducing energy costs, cool roofing can also help in the fight against climate change.

The savings with cool roofing are significant, reducing cooling bills by 20% to 70% in studies of buildings where it's already been employed, providing one strong motivation for adopting cool roofing. 

Cool roofing products are generally a paint-like acrylic coating that is white, or close to it, bouncing light and heat away from the roof.  These products generally require multiple coats going on and the coating must be reapplied every few years to keep working.


AMCRG has developed an epoxy-based coating called EPOX-Z NRG, which uses one coat and lasts for a much longer time, saving time and money compared to other products that require multiple coats. As an epoxy, it lasts much longer than most other Acrylic-based products, but is flexible, and does not crack or shrink.  It can be applied to a wide range of surfaces using the same equipment used to apply other materials, making it easy to put on and with a 33% lower installed cost than other products like the acrylic-based elastomeric cool roof coatings.  EPOX-Z NRG also contains no volatile organic compounds (VOCs), unlike most products, and has been tested to meet or exceed Energy Star requirements and received provisional Energy Star Partner listing, and is ready for a roof near you.


Read more at Fast Company with Glenn Croston

Glenn Croston is the founder of StartingUpGreen.com, helping businesses to start and grow green. He is also the author of "75 Green Businesses You Can Start to Make Money and Make a Difference", and the author of "Starting Green", a nuts and bolts guide to starting and growing a successful green business.


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